Reinventing the Entrepreneurial Journey: How Venture Building is Changing the Game

TEDxSarajevo
4 min readMay 8, 2023
Photo by Jonathan Petersson on Unsplash

Entrepreneurship is the backbone of modern economies, driving innovation, job creation, and economic growth. Nowadays, it is becoming more and more clear that traditional startup models and acceleration programs have limitations that can hinder entrepreneurs’ success and “break some bones” rather than help out. However, there is a new approach that can change the game or is already doing it.

New business journey, prepare for take-off

The traditional approach to entrepreneurship involves finding a market need, developing a product or service to meet that need, and launching a startup to bring that product or service to market. While this approach has been successful for some entrepreneurs, it has limitations that can make it difficult for others to succeed. Some of the key risk factors and limitations of the traditional approach include a high failure rate, a lack of resources and support, and a focus on short-term gains.

Venture building is a new approach to entrepreneurship that seeks to address these limitations. It involves bringing together a team of experts with diverse skill sets to work together to build a company from the ground up by providing support, resources, and expertise to help entrepreneurs create successful companies.

The key difference is the focus on long-term sustainability. Venture building takes a more structured, collaborative, and long-term approach to building successful companies. This allows entrepreneurs to create businesses that are more resilient and better equipped to weather market fluctuations and economic downturns.

We need diversity of thought in the world to face the new challenge. Tim Berners-Lee

Another advantage of venture building is that it is a more inclusive approach to entrepreneurship. Traditional startup incubation and acceleration programs often prioritize founders who fit a certain profile, such as being white, male, and from a certain socioeconomic background.

Venture building, on the other hand, values diversity and inclusivity, recognizing that diverse teams are more likely to create successful companies.

However, one of the key benefits of venture building is the ability to experiment and iterate. Unlike traditional startup programs, venture building is not limited to a single idea or founder. It allows for experimentation and iteration, enabling entrepreneurs to pivot and adjust their business models as they go. This fosters collaboration between entrepreneurs, investors, and other stakeholders, which can lead to more successful companies and greater impact.

Venture building knows no boundaries, timezones, skin color or religion as we all huddle together trying to reach the same goals. Menil Vuković

No pain, no gain

To make things clear, venture building is not without its challenges. It requires a significant investment of time, resources, and expertise to build successful companies. It also requires a strong network of investors, mentors, and other stakeholders to support entrepreneurs throughout the venture-building process.

Despite these challenges, the benefits of venture building are clear. It provides a more sustainable, collaborative, and long-term approach to entrepreneurship that can lead to more successful companies and greater impact. It also values diversity and inclusivity, recognizing that diverse teams are more likely to create successful companies.

Welcome to the new era

The rise of venture building is a sign of a new era of entrepreneurship. Entrepreneurs are embracing this transformative approach to innovation and impact, recognizing that it offers a more sustainable and inclusive model for building successful companies.

As more entrepreneurs adopt venture building, we can expect to see a more diverse and innovative entrepreneurial landscape that drives economic growth and positive social impact.

Many new businesses around the globe are based on this model. In local communities such as Sarajevo, entrepreneurs in the past years started recognizing this idea, and there are venture-build businesses that are driving tremendous impact globally and locally. One of them is PearShadow which understands the difficulties of launching and growing a business because they have been there and experienced the limitations of the traditional startup model. So, they gathered a team and started providing their expertise, resources, and tailored help to businesses that wanted to launch their product. They are part of the whole journey from concept to launch, which in return comes with great value, tremendous experience, an amazing network of people, and an exciting and diverse work model.

There is no doubt that a new era is knocking on the door, and it’s time for entrepreneurs to embrace this transformative approach to innovation and future business and social impact.

Spreading ideas.

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